Our Program

We have designed this 24-week hands-on program to help entrepreneurs with challenges they face while building a company. 

Applications are on a rolling admission basis.

Only 16 companies per batch.

Why Us?

At MARL Startup Studio, we believe in our startups and founders. We invest $50,000* for 5% equity in early-stage student startups with great ideas and POCs.


We’ve curated an incredible network of upstate NY mentors and industry experts to help you along your journey.


We partner with Monroe County, Universities in Rochester and local corporations to bring you a broad network of contacts.


Perks and benefits 

Our program perks and benefits, valued at over $500K+, include various cloud, legal, banking, marketing /branding and technology resources.

*$5K is billed as a program support fee. $25K invested at the beginning of the program, with possibility to receive another $25K upon successful completion of the program milestones. 

24 weeks to Think, Build & Launch

Week 1 - 5 | THINK Venture Design

Business Model Canvas (BMC)

Customer Discovery & Development Strategy (CDDS)

Branding/Customer Experience (Logo etc)

Go To Market (GTM) Strategy Consultation

User Stories (Customer Experience)

Executive Summary (Investor Readiness)

Pitch Deck Template (Investor Readiness)

Week 6 - 12 | BUILD Product Concept Design

Gather MVP Requirements (MVPR)

Design Product Strategy & Roadmap (PSAR)

Technical Architechure Review (TAR)

Solution Architecture Review (SAR)

User Experience Design

User Interface Design

Development Kick Off

Week 12 - 24 | LAUNCH MVP Development

Design, Build, Test, Ship (DBTS) - twice a week

Collectively gather feedback (weekly)

Incorporate feedback data to the product

Repeat DBTS cycle unless the Product is complete.

Deploy to early stage/beta users